I’m willing to bet you already know a lot about Facebook ads. Facebook is still the most widely used social media platform with 2.54 billion active daily users as of the third quarter of 2020. Because of Facebook’s algorithm, non-paid content from family and friends are given priority in users’ feeds, making Facebook advertising a […]

Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect with your target audience without breaking the bank. You already know the basics of email marketing, but you may not know how […]

It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception. 2021 promises to be challenging as well, but we hope that also means an eventual return to something that feels like the old […]

Everybody who hasn’t been in a cryogenic state for the past couple of years has heard about TikTok. It’s the newest social media platform where users create and share 15-second videos known as TikToks. While a lot of the content includes lip synching or dancing, more local businesses who target young audiences are turning to […]